Underpromise, Overdeliver: Set realistic expectations and aim to exceed them to build trust and long-term relationships. For example, if you tell a client a project will be done in 10 days but finish in 7, you gain credibility.
Here are three examples of Underpromise, Overdeliver:
- E-commerce Delivery: An online retailer estimates delivery will take 7-10 business days, but packages are often delivered in 5 days. Customers are pleasantly surprised by the faster service, leading to positive reviews and repeat business.
- Consulting Project: A consultant tells a client that their report will be ready in two weeks, but completes and delivers it within 10 days. This not only builds credibility but also strengthens the client relationship, increasing the chances of future work.
- Restaurant Service: A restaurant informs customers that the wait time for their table will be 30 minutes, but they are seated in 20. By exceeding expectations, the restaurant leaves customers more satisfied, improving the likelihood of positive feedback and return visits.
