The Rule of Three: Aim to keep options or choices to no more than three to avoid overwhelming clients or employees. For example, when presenting solutions to a customer, offering three options helps them make a decision without feeling overwhelmed.
Here are three examples of The Rule of Three:
- Product Offerings: A software company offers three pricing plans—Basic, Standard, and Premium—rather than a confusing array of options. This simplifies the decision-making process for customers, helping them choose the plan that best fits their needs.
- Marketing Campaigns: A marketing team proposes three distinct campaign strategies to a client, each tailored to different goals: brand awareness, lead generation, or customer retention. By limiting the options to three, the client can make an informed decision without feeling overwhelmed by too many choices.
- Hiring Decisions: A hiring manager narrows down candidates to a shortlist of three top applicants after initial interviews. This helps the decision-makers focus on comparing the most qualified candidates without becoming bogged down by too many options.
