Always prioritize the customer’s needs and experience.
- Definition: Ensure that every decision made and action taken is centered around providing value and a positive experience to the customer.
- Examples:
- A retail store goes above and beyond to ensure customer satisfaction by offering a no-questions-asked return policy, which builds customer loyalty.
- A restaurant continuously gathers feedback from customers about their dining experience and makes improvements based on their preferences (diner feedback card or online survey).
- A service business offers personalized follow-up calls to clients after each project to ensure their satisfaction and address any issues, strengthening relationships and generating repeat business.
