Start Small, Scale Fast

Definition: Test your idea on a small scale to reduce risk and gather feedback before expanding.

Examples:

• Test Market: A food entrepreneur starts by selling homemade snacks at local farmers’ markets before opening a full-scale café, allowing them to validate demand.
• Pilot Program: A consultant offers a trial consulting package to a small group of clients to refine their services before expanding to a wider audience.
• Limited Inventory: An e-commerce retailer initially stocks a small variety of products to avoid over-investing in inventory, using early sales data to guide future purchases.