The Secret Sauce of Small Business Success: Mastering Feedforward and Feedback

close up photo of survey spreadsheet

The best entrepreneurs I’ve seen are feedback junkies and feedforward futurists. They live and breathe real-time adjustments and forward-looking strategy. In small business, this isn’t optional—it’s survival. Feedforward and feedback aren’t fancy MBA buzzwords. They’re tools of the trade for anyone who wants to not just stay afloat but thrive. Here’s how you can master both and build a business that adapts, innovates, and wins.

In the Age of Overload: Simplify, Streamline, Succeed

barista pouring coffee via funnel dripper and disposable filter

We’re living in an era of information overload on steroids. Your customers—your lifeblood—are drowning in a sea of emails, pop-ups, push notifications, terms and conditions, and endless “updates” from every corner of the digital universe. And guess what? You’re part of the problem. That’s the bad news. The good news? You can be the solution.